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Affiliates are the extended sales force of your business. Affiliate marketing employs one or more third parties to drive sales to the business.

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Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing.

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Google Tag Manager is the next big thing in the Digital Marketing world. For any product marketer, it becomes a task to achieve efficient data from the product blog/website.

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SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines.

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Social Media Marketing is the activity of driving website traffic through social media sites. This is a brief tutorial that explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.

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Web Analytics is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web usage.

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